Directora Comercial, de Marketing y de Comunicación de Wehumans.
“There are decades where nothing happens and there are weeks where decades happen.”
Vladimir Ilyich Lenin
2023 and innovation are crossing their paths constantly. Anyone initiating an innovation project knows well that they have to deal with immovables, alarmists, deniers, distrustful, skeptical, and pessimistic people, both inside and outside their organization. As it could not be any other way, it is the same when talking of digital humans. Their emergence has provoked different emotions from curiosity to skepticism, but they are undoubtedly the future technology of attention.
According to a study by the BISITE research group at the University of Salamanca, by 2025, artificial intelligence will handle up to 95% of all company interactions with customers through real-time response technologies such as chatbots, emails, calls, and other channels.
It is true that AI is here to stay and will take up more or less all areas and sectors. In fact, if implemented correctly, it is estimated that AI applied in companies will generate a 38% increase in profitability by 2035.
This reality clashes with the current perception of these types of technologies by users, who report experiencing digital fatigue to the point that about 82% prefer to talk to a person before dealing with a problem through a chatbot, as stated by a study by Emergen Research.
We are faced with two equally powerful opposing forces. On the one hand, companies and institutions with an unstoppable need to interact with their customers or users but with enormous difficulties in increasing their teams at the pace at which these interactions grow. On the other hand, an increasingly digitized and demanding audience but with a certain rejection of industrial treatment and in search of quality and human attention.
Therefore, it is not surprising that 42% of companies declared that one of their priority strategies for 2022 was to create a “more human experience,” according to industry data.
Digital humans have emerged to solve this dichotomy by providing the most human side of digital attention. At Wehumans, we create digital humans with the aim of helping companies interact with their customers in a more human and efficient way. The use of these cognitive assistants allows companies to strengthen and personalize ties with users, differentiate themselves, and compete in a better position with the goal of achieving a level of perfection where it cannot be distinguished whether they are talking to a human or to a machine.